more intriguing subjects I've written about. Now that I have some more experience with blogging and knowledge of social media marketing in general, I will now attempt to clarify and elaborate on that post.
Without rehashing too many of the points I made in the first blog post, let me show you what I was talking about. There are countless types of YouTube channels out there. Some of the more popular genres are cars, DIY, video games, tech, fashion, make-up, food, home decor, TV shows, movies and more. It's hard to believe but there is almost nothing, you can't find on YouTube. There is so much desirable content on YouTube in fact, that YouTube reaches more US adults ages 18-34 than any cable television network, according to Nielsen.
This is the future of marketing:
Why is this the future of marketing? HTC may be one of the first to embrace the groundswell in such a fashion, but more will catch on in time. Companies will begin to realize that people are skeptical, cynical and weary of claims made in commercials. Commercials don't sell products anymore. Commercials make people aware of certain products, but it doesn't necessarily make them buy it. I need a new phone, I see a dozen phone commercials on TV, but I'm a child of the internet. I'm not just going to buy something because a commercial told me to. I'm going to go online, read tech blogs who have done reviews of new phones. I'm going to watch my favorite tech review channel on YouTube to see what they have to say about the phone. And if everyone agrees that a certain phone is a good option and meets other criteria I may have such as price, then I will look into buying it.
HTC understands this. HTC is embracing this. This commercial shows they have confidence in their product. The object of the commercial is to simply make you aware of the existence of the product, and encourage you to read up on it. It's like drug commercials, "ask your favorite tech reviewer if the HTC One is right for you!"
Three of the main concepts that Groundswell emphasizes is listening, talking, and energizing.
Listening involves simply paying attention to what is being said about your product or brand. On YouTube this can be done by watching videos reviewing your product, videos about your competition, as well as reading the comments on those videos.
Talking is not simply getting your message about your product across. Talking is about finding creative ways to get your product out there, and boost brand recognition. On YouTube this can be done by sending free samples of your product to the appropriate "YouTubers" for a review. This way they can create more content for their channel, and in doing so will provide their viewers with an honest review of your product. This is a great and cheap way to promote your brand.
Energizing the groundswell is done by encouraging them to participate in social media regarding your product. Obviously by providing YouTube channels with free samples this creates a space for people to discuss the product in the comments section of each video. Of course your company or brand should have a website with some kind of feature that allows people to create accounts on the site and give their input. But simply encouraging people to use the internet and social media to discuss your product is a version of energizing the groundswell. Again, the future of marketing:
It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
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It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
ReplyDeletesee Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com
It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
ReplyDeletesee Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDelete